Here is a logo that I created for one of my good friends Nathan Uhlir's clients. I was fortunate enough to have the opportunity to help him with a new digital record label project, that he had on his already-full plate of design. Boom is the name of the label. I tried to convey a sort of visual otomotopoeia. Being that this is a record label (techno, electro), I could not help but think "loud" and "bold". This was the reasoning behind the word BOOM sort of exploding out of the gramaphone. There is also the second option that emulates a toy "bang" gun. The second option was designed for use in smaller applications, and because this company wants people to know what boom is before going with a more vague approach; using only the word Boom. Confusing? Yes. I was confused as well, but these are the situations a designer is put into sometimes. In the end, I think I created a nice solution for the identity (identities) of the company. I have also included some of the comps, that were not selected, at the bottom. I think these were pretty awesome options as well.
